MICHELIN EVOBIB unveiled at SIMA2017!
Michelin’s presence at SIMA2017 has caused much noise in the agricultural world, as the manufacturer took the opportunity to introduce another exciting innovation, with the grand unveiling of the revolutionary MICHELIN EVOBIB tyre!
Showcasing the « 2 in 1 » tyre breakthrough technology and awarded the Innovation Gold Medal at SIMA2017, the tyre was on display throughout the fair.
Farmers were able to test the MICHELIN EVOBIB by playing with the famous Farming Simulator fitted in the tractor cab on the show stand. In partnership with POWERBOOST, a famous French agricultural TV series, a program of live broadcasts entitled “From the Land to the Table” were also aired during the show. Many prestigious invitees attended, with a variety of themes discussed: feeding the planet, soil protection, agronomy, training, innovation, connected objects, gastronomy, and the story of the Michelin Man. SIMA2017 marks yet another historic moment for Michelin Agriculture highlighting the brands technical leadership, alongside its partners and customers. Follow us on our YouTube channel :